WINGFIELD CONSULTANTS PROFILE
Our Favourite Client Testimonial
- Here is an extract from a charity we worked with recently:
‘Wingfield Consultants were absolutely fantastic, very friendly and approachable, making us feel that we weren’t asking any daft questions and always happy to answer any questions we had. Wingfield Consultants kept to their word on deadlines and, in fact, got our completed Business Plan back to us a day early! The Business Plan is superb and far better than we could have imagined, we are incredibly grateful for their support and professionalism.’
Our Business Model
- Our business model of 80% paying clients and 20% pro bono supporting local communities, charities, and businesses is one we have stuck to. Why? Because ‘People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe’ (Simon Sinek). Doing good is good business.
Vision, Mission & Values
Our Vision
- To offer our clients with best service and routes to success.
- To provide unique, innovative, and pragmatic support to help clients reach their goals and aspirations.
Our Mission
- Helping organisations with clear, concise, and compelling solutions to succeed.
Our Values (our 5Ps)
- We passionately believe that clients, customers, and consumers deserve the best experience.
- We take pride in everything we do to help deliver growth and profitability.
- We want to make a difference to the planet by providing sustainable solutions.
- We want to empower people with the support we can provide.
- We will help unleash the potential of brands and products for our clients to help them succeed.
Our Services
- Business Strategy & Plans
- To determine, define, differentiate, drive, and deliver growth.
- Country, Category & Competitor Landscapes
- To help clients with an understanding of their sectors and markets.
- Customer & Consumer Landscapes
- To help clients with an understanding of their potential for more growth.
- Sales & Marketing Strategy
- Strategies and tactics to support clients with their products and services to grow.
- Route-to-Market Strategies & Tactics
- Strategies and tactics that drive customer listings and distribution.
- Social Media Strategy & Tactics
- Strategies and tactics with multi-platform tools and solutions to engage customers and consumers.
- Category Management
- Plans for categories, sub-categories, brands, ranges, products, and services.
- Data, Research & Insights
- Market research leveraging our extensive digital and physical libraries.
- Trading, Logistics & Procurement Tools
- Proprietary models for delivering growth and efficiencies.
- Training, Coaching & Mentoring Programmes
- Proprietary models for delivering personal and professional growth.
Simon Wingfield
Founder of Wingfield Consultants
- Simon started Wingfield Consultants Ltd in 2022.
- He has decades of experience and expertise in working with (and for) ‘blue-chip’ companies, including Sainsbury’s, Tesco, BP, Mondelez, and Shell.
- He has held senior positions in global, regional and local organisations.
- He has managed both projects and teams in complex and fast-moving organisations.
- His specialisms include business planning, category management, trading, procurement, brand strategy, data analytics, research and insights, coaching, and mentoring.
- He is particularly passionate about supporting SMEs to grow and prosper.
- He holds academic qualifications and professional accreditations from the University of Kent (UK), Cornell University (USA), and Northwestern University (USA).
- Simon is an Associate Tutor at the University of Anglia’s Norwich Business School.
- Simon is an Accredited Mentor on HM Government's Help to Grow: Management Course.
- He is a Non-Executive Director for Rippleacts CIC (a social enterprise in Norwich for the long-term unemployed).
- He is Trustee of Mid Norfolk Mencap (a charity for people with learning disabilities).
- He is a Councillor for Attleborough Town Council in Norfolk.
- Simon won the prestigious UK Excellence in Mentoring Award in 2024.
