Job Description

Coordinates the marketing department and sets the strategy for the commissioning of marketing and PR campaigns, they would be required to communicates the results of the marketing activity to senior management to aid the creation of the strategic direction of the company.

Entry Requirements

You can get into this job through:

Apprenticeship

You could do a marketing manager higher or degree apprenticeship.

You'll usually need 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship.

Click here to search for an apprenticeship.

University

You could do a higher national diploma or degree in:

• marketing
• business management
• digital marketing
• advertising

You'll usually need:

• 1 or 2 A levels, or equivalent, for a higher national diploma
• 2 to 3 A levels, or equivalent, for a degree

Click here to search for a suitable course.

Work

You could start as a marketing executive and complete a qualification while you're working. You could also come to this role after working as a digital marketing manager or communications manager.

When you've got experience, you could take qualifications offered by professional bodies, like The Chartered Institute of Marketing, the Chartered Institute of Public Relations and the Institute of Data and Marketing, to help you move into management jobs.

Direct Application

You could apply directly for management jobs if you've got experience in a related area like sales management, advertising, communications or public relations.

It would also be helpful for you to have experience of working in a large organisation.

More Information

You could join The Chartered Institute of Marketing for professional development and training opportunities.

You can find out more about marketing careers from The Chartered Institute of Marketing and the The Institute of Data and Marketing.

Career Path and Progression

With experience, you could become a regional manager or marketing director. You could also become a brand or account director.

Another option is to work as a freelance marketing consultant.

Related careers you may be interested in:

• Marketing executive
• Public relations officer
• Social media manager
• Sales manager
• Events manager

Required Skills

• Excellent written and verbal communication skills
• A creative approach
• Good leadership and motivation skills
• Attention to details
• The ability to work well under pressure to meet deadlines
• Good organisational skills
• Confidence to sell your ideas

Salary Range

£25,000 to £55,000