Job Description

The Advertising Account Executive will act as the link between an advertising agency and its clients, they would find out about the client's advertising goals then work with your agency's creative and planning staff to ensure that effective advertising campaigns are produced.

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Entry Requirements

You can get into this job through:

College

There is no set entry route to become an advertising account executive but it may be useful to do a relevant subject like Business Diploma Level 3.

The following local colleges offer courses in Business:

Or your local 6th form may offer a relevant course.

Apprenticeship

You may be able to get into this job through an advertising and media executive advanced apprenticeship.

You'll usually need 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship.

Click here to search for an apprenticeship.

University

You could get into advertising with any degree subject, although some employers may prefer a relevant subject like:

advertising and marketing
statistics or operational research
communication and media studies
business or management
psychology

You'll usually need 2 to 3 A levels, or equivalent, for a degree.

Click here to search for a suitable course.

Career Tips

It's a good idea to have a presence on social networking sites. You could also show your creative and communication skills to employers through your own blog or website.

Experience will help you understand the industry and allow you to meet new people who may help you find paid work in advertising. You could try doing work experience or getting a part time/temporary job.

You could contact agencies directly to ask about placements, and make industry contacts through social networking sites like Twitter or LinkedIn.

You can find out more about a career in advertising from the Institute of Practitioners in Advertising.

Career Path and Progression

With experience, you could progress to account manager, become an agency director, or set up your own agency.

Related careers you may be interested in:

Advertising art director
Advertising media planner
Advertising media buyer
Marketing executive

Required Skills

Good communication and interpersonal skills
Good at negotiating and influencing others
Commercial awareness
Flexibility
Attention to detail
The ability to keep calm when working under pressure

Salary Range

£18,000 to £60,000

Advertising account executive